Summer 2025: Shop HomeKong, Support Local Businesses, Know Your GuideFong

This summer, on 6 July, join other curious minds to explore Tsim Sha Tsui like a local at the Know Your GuideFong: TST event!

An immersive and community-driven event series, Know Your GuideFong celebrates the multicultural spirit and vibrant entrepreneurial community that makes Hong Kong unique. For those who don’t know, guidefong is the Cantonese word for “neighbors” or “friends in the community”. Through the TST edition, we invite locals and visitors alike to uncover the city’s cultural landmarks, explore the diverse landscape and stories of small businesses, and directly contribute to the vibrant local economy.

Support and Connect with Hong Kong’s Multicultural Community

Passionate about supporting and connecting with Hong Kong’s multicultural community? Good, because you will find opportunities galore to do so at Know Your GuideFong: TST.

Organized under Project GuideFong by Foundation for Shared Impact (FSI), Know Your GuideFong: TST offers a fun and interactive way for Hongkongers to experience “retail therapy” anew by making meaningful connections with the city’s ethnically diverse entrepreneurs.

From the Treasure Hunt to the Walking Tour and Pop-up Market, the event will take you on a memorable journey, meeting the ethnically diverse founders and entrepreneurs behind long-standing local businesses, supporting the local economy to your heart’s and stomach’s content, and stepping foot inside historical cultural establishments right smack in the center of Hong Kong. (Find out how you can make the best of the event in the “Be a Real Hong Kong GuideFong” section below.)

In our attempt to encourage more Hongkongers to shop local and shop HomeKong, we also hope to facilitate intercultural exchange and social inclusion. And we can’t achieve what we set out to do without the support of our partners.

“Here at Heath, we are all about nurturing relationships with local artists and businesses, providing them with a space and platform to showcase their works and products to a wider audience,” said Kenny Li, Cultural Manager at Heath Hong Kong. “We are very happy to support FSI and Guidefong with their meaningful cause.”

Said Bill Lau, Technical Account Manager at PayPal, who joined our Discover Ramadan in TST GuideFong Tour earlier this year: “We are looking forward to unite as a community for PayPal Impact Day — a meaningful opportunity to connect, engage with local small businesses, and give back through our nonprofit partner, FSI, which is committed to empowering local enterprises. We are excited to support their mission by packing goody bags for their upcoming Know Your GuideFong: TST event.”

“We are delighted to work alongside FSI to support the important work they are doing, lifting up the city’s business owners, entrepreneurs, and founders,” said Hannah Taylor, Managing Editor, The Beat Asia – FSI’s media partner who shone a spotlight on FSI’s community of impact-driven women entrepreneurs through this listicle. “Their upcoming ‘Know Your GuideFong: TST’ event is an exciting opportunity for the community to come together and celebrate the diversity that makes Hong Kong so unique.”

“Many of the businesses here were started by people who came to Hong Kong with big dreams and a lot of heart. That’s why partnering with GuideFong means so much to us — it supports the hardworking entrepreneurs, who bring so much life and energy to what makes Hong Kong unique. KPay is proud to play a small part in helping them grow by making payments simple and stress-free. After all, it’s not just about payments — it’s about people, and the communities they help build,” said Richard Wong, Co-Founder and Global Head of Partnerships, KPay Group

Secure Your Tickets and Spread the News

Your participation in Know Your GuideFong: TST will more than give a welcoming boost to Hong Kong’s retail industry and economy. By making meaningful connections with members of the city’s multicultural community, you – as a guidefong – can contribute to building a more inclusive and resilient Hong Kong. Share the event within your network and invite your friends and family to experience TST like a local.

Feel free to register for your tickets at Heath Hong Kong on 6 July, or better still, secure your tickets (and your slot for the Walking Tour) in advance to join the lucky draw and enjoy sweet deals!

Date and Time: 6 July 2025, noon to 7pm
Location: Heath Hong Kong and various checkpoints across Tsim Sha Tsui
Registration: Secure your tickets here!

Be a Real Hong Kong GuideFong

Here is how you can experience TST like a real local guidefong:

Check in at the Heath Mall
- Upon arrival, check in at the “Base Camp” at Heath Hong Kong. Present your e-ticket or purchase one on the spot.
- This is where you can learn all about how to make the best of your experience of the event and purchase discount vouchers, which you can use when making purchases at designated GuideFong businesses.
- Get your TST GuideFong Map to start your Treasure Hunt! The Base Camp is where you can redeem the prizes you stand to win for supporting local businesses.
- If you are securing your tickets in advance, you will be entitled to join the lucky draw on 6 July to win prizes sponsored by GuideFong businesses and supporters.
Treasure Hunt
- Use the TST GuideFong Map to uncover “hidden gems” in the bustling neighborhood! Visit multicultural GuideFong businesses and owners, treat yourself to a hearty meal or even a haircut, and start a conversation with the business owners to find out how you can support them.
- Whether by making a purchase or supporting a GuideFong business with what they need – psst, like submitting a Google review – you can collect stamps on your TST GuideFong Map and stand to win goodie bags filled with products from GuideFong-listed businesses. Only the first 70 participants with more than 10 stamps will get the goodie bags, so act fast!
- Make sure you also check out the cultural sites in TST with the map.
Walking Tour
- Want a one-of-a-kind experience of TST? Join our Walking Tour at 3pm or 5pm to meet ethnically diverse business owners at bustling street markets, and immerse yourself in the history and beauty of a religious establishment that welcomes over one million visitors every year. The deep-dive tour is capped at 15 pax each, and slots are given out on a first-come-first-served basis. Be sure to secure your slots when registering for the event today or at the Base Camp at Heath Hong Kong upon arrival!
Pop-up Market
- At Heath Hong Kong, deck up, feed, and entertain yourself and your friends at the pop-up booths showcasing local crafts and accessories, fragrances and home appliances, personal care and beauty products, fashion and wellness products, culinary delights, spices and condiments, and cultural activities offered by small businesses from all over Hong Kong.
Yoga and African Drum Workshops
- Join the yoga session led by Curiouslyoga between 2pm and 3:30pm and the African drum workshop led by Africa Center Hong Kong from 4pm to 6:30pm.

If you can’t join our Know Your GuideFong event this time, consider making a tax-deductible donation to Foundation for Shared Impact (FSI) to support our work in empowering under-resourced, ethnically diverse entrepreneurs in Hong Kong. Follow GuideFong on Instagram to stay tuned to our next events!

About the Organizers

Foundation for Shared Impact and Project GuideFong 街坊商店

Foundation for Shared Impact (FSI) is a Section 88 tax-exempt charity that addresses society’s most challenging problems by connecting different sectors to facilitate broad collaboration and free sharing of resources, knowledge, and information to drive systems change, build resilient communities, and change the way we do business for good.

One way we do this is by championing community empowerment through entrepreneurship. Our flagship project, GuideFong 街坊商店, named after the Cantonese word for neighbor/neighborhood, promotes and supports Hong Kong’s micro and small businesses run by ethnically diverse entrepreneurs.

GuideFong is more than just Hong Kong’s first-ever online directory for ethnically diverse businesses. We aim to shine a spotlight on the stories of the diverse entrepreneurs who are the driving force behind Hong Kong’s vibrant economy. Through connecting communities, celebrating diversity, and empowering Hong Kong’s small businesses, we enhance visibility, promote social integration, and break down language and cultural barriers for Hong Kong’s small businesses.

Check out our inaugural GuideFong Bazaar, featured in the South China Morning Post here, and our Ramadan-themed GuideFong Tour, featured in the SCMP Young Post here.

Meet the Sponsors and Partners

Heath Hong Kong – Venue Sponsor

Sprawling across 40,000 square feet in the basement of Chungking Mansions, Heath is designed to be a microcosm of Hong Kong – trendy cafés and generations-old noodle shops, hidden art spaces and buzzy food courts, all grounded in an unfussy and uniquely Hong Kong sensibility. More than just a retail space, Heath also functions as a vibrant arts and culture destination, featuring regular art exhibitions, unique cultural events, and more.

PayPal – Event Sponsor

PayPal is a global leader in the digital payments industry, offering unparalleled security, convenience, and global reach that empowers millions of businesses and consumers to transact effortlessly across borders.

PayMe – Payment Partner

PayMe is Hong Kong’s wallet that makes payments simple and rewarding. You can pay at thousands of businesses in Hong Kong, big and small, and enjoy an array of offers, vouchers and discounts with PayMe. As the Payment Partner of Know Your GuideFong: TST, PayMe is offering visitors an HK$3 discount on a purchase of HK$60 or more at GuideFong businesses.

KPay Group – Payment Partner

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Australia, Hong Kong, Japan and Singapore, KPay is unleashing merchants’ growth potential by building a one-stop platform for financial management, business operations and digital transformation. KPay secures a record USD55 million in 2024, marking the largest series A fundraise globally in the payments sector of the year.

The Beat Asia – Media Partner

The Beat Asia was created to inform, inspire, and engage those exploring Asia’s evolving lifestyle scene. By 2025, we’ve become a go-to source for culture, trends, and stories across Hong Kong, Manila, Macau, Singapore, Bangkok, and Kuala Lumpur. Our mission remains clear: to keep readers updated on Asia’s most exciting developments, transforming how they see the world.